Chinese New Zealanders
A concentrated, digitally connected audience with strong local roots and cross-border influence.
We grow Chinese demand for ANZ brands.
We combine technology, creativity and market intelligence to help ANZ brands grow with Chinese-speaking audiences worldwide.
0.0M+people of Chinese heritage across Australia & New Zealand
0M+overseas Chinese across nearly 200 countries and regions
0.00Bpeople in Mainland China
The opportunity
The Chinese-speaking market is not one market.
Language connects these audiences. Location, life stage, platform behaviour and purchasing power set them apart. Growth starts by knowing which opportunity is truly yours.
Chinese Australians
A large, diverse market spanning established communities, new migrants, students and visitors.
Chinese overseas
Globally mobile consumers who move fluidly between Chinese and Western platforms, brands and cultures.
Mainland Chinese
A vast but distinct ecosystem where discovery, trust and conversion happen on different terms.
Sources: Stats NZ 2023 Census; Australian Bureau of Statistics 2021 Census; Overseas Chinese Affairs Office 2023; National Bureau of Statistics of China 2025.
Reaching the audience
From first question to final conversion.
Chinese consumers rarely move through a single channel. We connect visibility, influence, distribution and real-world experience into one commercial journey.
Be discovered
AI & GEO
Build the authority and structured content that helps your brand appear in AI answers and Chinese-language search.
Build influence
Social media
Create culturally fluent demand across RedNote (Xiaohongshu), WeChat, Douyin and the wider Chinese content ecosystem.
Convert intent
OTA & e-commerce
Turn inspiration into action through the platforms, partners and booking paths your audience already trusts.
Show up locally
Offline & community
Connect digital demand to retail, events, sales teams, creators and community touchpoints across ANZ.
What we do
Clear thinking.
Creative action.
We work from commercial problem to measurable outcome — not from a menu of platforms.
01
Diagnose
Find the opportunity
We clarify the audience, commercial potential, competitor landscape and gaps in your customer journey.
02
Design
Build the growth strategy
We turn insight into a focused market plan — positioning, channels, content, distribution and measurement.
03
Deliver
Make it happen
From creative and media to platform operations, partnerships and training, we execute with local accountability.
Trusted partnerships
Trusted by ambitious teams.
Meet the founder
Global perspective.
Chinese market fluency.
Chang Chen is the founder and director of Yoreka.
With 16 years of full-stack marketing experience across 4A creative agencies and in-house teams in China and New Zealand, Chang brings both cultural fluency and commercial accountability to every engagement.
She works directly with marketing leaders to make the Chinese-speaking opportunity clear, practical and measurable.
Connect with Chang on LinkedInWhy Yoreka?
An aha moment, with a point of view.
It sounds like “Eureka”.
That moment when the right insight makes everything click.
means measure in Chinese.A reminder that creativity works harder with clear standards and tangible results.
Reka means flavour in te reo Māori.
Work with a distinctive character — and an impression that lasts.
Start a conversation
Where is your Chinese-speaking growth gap?
Tell us what you are trying to grow. We’ll help you see the market, the opportunity and the smartest first move.